Most people’s attempts (especially when brainstorming in groups) at creating new ideas don’t go nearly far enough.

Each individual has their own internal governor of just exactly how far out on a limb they are willing to let themselves climb when it comes to risking personal embarrassment.  The rub is that truly creative ideas will always lay just outside one’s comfort zone.

If you’re not willing to risk appearing foolish — you’re not going to reap many rewards when it comes to innovation.

Ironically, the creativity-killing phrase “It’ll never fly” probably came into the popular vernacular because it was said repeatedly to a pair of brothers who owned a bicycle shop in Dayton, Ohio.   

So, I ask you — are your ideas just crazy enough to work?