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  • Gerry Katzman says:

    Hey Guys- just wanted to introduce myself- my name is Gerry Katzman and I teach comedy (stand up comedy) www.standupcomedyclass.com

    I'm trying to get my website ranked higher in the rankings- what works for you guys?

    (I don't have a huge budget to spend on this)
    Thanks!

    Posted August 01, 2009

  • Gerry Katzman says:

    PS You can message me instead of posting on here- you don't have to worry about your secrets ending up in the wrong hands

    Posted August 01, 2009

  • classicalgeek says:

    I found that adding a blog to my website worked wonders. Search engines love sites that are updated frequently, and by going back to my older blog posts, and linking forward to the newer ones, as well as having references to my blog/website on other sites, such as Yahoo! answers (be careful of their spamming rules) that my website often comes up first. It also makes sense, if you live in an older, highly urban area, with a lot of suburbs, that you list the suburbs convenient to you on your website. Someone searching for lessons in one of those nearby suburbs will then be directed to your page, especially if you have no competition nearby. (All you have to do is say, "convenient to suburb A, suburb B, . . .")

    Other things that drive traffic: I have an environmental policies page, a testimonials page, some FAQ pages, and I have terms on those pages that the search engines pick up. Search engines are also fond of highly interlinked sites, so having a lot of internal references, where appropriate, and a few outgoing links, especially to small blogs, will help you be noticed. You can comment on high-traffic blogs, which will give you a backlink to your site. Directories such as blogcatalog also help, as does linking your blog posts to social media sites such as twitter, facebook, myspace, etc.

    I don't bother to track traffic anymore, once my website reached almost 10,000 hits per year. It didn't hurt that I was named one of the top 100 music education bloggers after six months of semiweekly posting, and that that list was republished on just about everyone's blog!

    Posted August 02, 2009

  • Gracie says:

    Thanks for sharing classicalgeek! I'm also creating a website for a business and don't have much of a budget for it. Congrats also on reaching the top 100 bloggers for music education. Which platform did you use for you blog? Wordpress?

    Posted August 05, 2009

  • classicalgeek says:

    I use wikyblog--not well-known, and not as many bells and whistles as wordpress. However, I have corresponded extensively with the developer who responds to my requests fairly quickly and if I decide to self-host more options will be open (on his server he implements various security restrictions which limit what can be done on the site). However, wikyblog does easily support hosting both the blog and website on one site, and also supports multiple authors easily. Wikyblog is free and open source, so if you're a developer you can improve it (I'm not, I just suggest stuff for other people to add).

    Posted August 05, 2009

  • Gerry Katzman says:

    Which do you guys think is better to have a blog built into your site url/blog or to have a blog at a separate page like blogger?

    Posted August 05, 2009

  • classicalgeek says:

    There are advantages and disadvantages to each. Having a separate website/blog allows you to crosslink between two sites. I prefer having it all in one place. However, for some reason people continually get stuck on the home page of my website and don't realize there's a blog there, but they're also not having to have two browser windows or tabs open to go back and forth.If I could figure out how to move people off my landing page I'd be more inclined to say an integrated site is better. (You can easily have an integrated blog/website in wordpress; your website pages are "pages", and your blog pages are "posts".)

    Posted August 05, 2009

  • Daryn says:

    Hi Gerry,

    This is Daryn, the CTO of TeachStreet. As you've probably noticed, we spend a lot of time on SEO here at TeachStreet. There are lots of great resources out there for learning best practices in search engine optimization: one of my favorites is a local Seattle company called SEOmoz ( http://www.seomoz.org ). While there are plenty of SEO experts that will sell you their services, and would probably disagree with me on this point, I think you can do most of this on your own, up to a certain point, without spending too much money.

    There are many factors that go into SEO, including: good site structure (descriptive urls, internal linking, etc.), good page structure (properly using tags like H1 and H2, img alt-text,...), and probably most importantly, getting good inbound links from other sites.

    You'll read a lot of advice, the key manta that we use, is to never do anything deceptive to try and trick the search engines. There may be some immediate benefit with some of those tricks, but they are also likely to hurt you in the long run, and the search engines are always tweaking their rank algorithms. Also, above all, don't make the site less user-friendly to game the search engines; ultimately, once you get people to your site, you want them to be able to use it!

    Hope that helps, and good luck!

    p.s. I prefer the separate blog and website, but it really depends on how big of a site you have, and how complicated it is. Blogs are well defined, so it's usually easier to keep them on their own, and just link between the two sites. If you're only going to have a few basic pages though, there's no harm in just using wordpress or a similar platform for everything.

    p.p.s. If you do use wordpress, checkout the "All-in-one SEO pack" plugin, it's great. -- http://wordpress.org/extend/plugins/all-in-one-seo-pack/

    Posted August 06, 2009

  • Susan Snyder says:

    I googled comedian classes la and your website as well as yelp reviews for your classes were at or near the top of the first page already!

    Posted August 06, 2009

  • Gerry Katzman says:

    Cynthia, Gracie, Susan, Daryn- thank you guys so much for the fabulous input. I am employing all of your ideas. You (and teachstreet) rock!

    Gerry Katzman
    http://standupcomedyclass.com

    PS How do you guys get incoming links- and how do you handle outgoing links? Do you just do what I did above with my url? Do you approach other sites about linking to your site? Thanks for explaining! GERRY

    PS Feel free to post here or to message me

    Posted August 14, 2009

  • classicalgeek says:

    I invite guest bloggers to participate; that usually invites a guest post on someone else's blog, and then I get at least one link back to my site; usually after a series of posts I'm put on someone's blogroll. You can also include your link in forum signatures, and don't forget sites like local.yahoo.com and local.google.com, where you can add your site to your listing. Another way to get inbound links is to answer questions on Yahoo! Answers; don't spam or you'll get your account cancelled, but you can safely include your website where appropriate to answer the question. Another way to get links is to have your blog listed in aggregators or blog directories; if your blog is impressive enough they will approach you and if you show signs of stability the listing is usually free.

    HTH!
    the classicalgeek
    http://www.wikyblog.com/CynthiaWunsch (example of forum signature)

    Posted September 12, 2009

  • Judite200 says:

    This post has been deleted

    Posted September 19, 2009

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