"Romancing The Stone"
Posted by Richard Paille on June 25, 2009
How do you capture people’s interest in your jewelry? Do you wear it or use attractive displays and good lightning in sales presentations? Good ideas... but do these things make a personal connection between what you’ve made and other people?
Whether making jewelry is a hobby or your profession a story about your work will personalize it in people’s minds in many, beneficial ways!
Imagine sitting around a campfire telling someone about your work. Talk about the techniques you use, the procedures you employ and the way your designs evolve to their finished stage. People are interested in how your jewelry is made.
This marketing strategy is called “Romancing Your Work.” It invites people into your creative process through interesting information that paints a vivid picture of your work and "you" as an artist. Stories will define your jewelry and bring it to life! People respond when they’re engaged in this manner; sales become easier and long-term (customer) relationships and loyalties are built.
Someone who shows they love what they do and is excited about conveying this to others replaces the bland, one-dimensional salesperson. Using friendly, conversational language explain how you work, share facts about your materials, the origins of your gems, what inspired a piece of work, or how you got started. These facts will add layers of attraction that individualize your jewelry.
Develop the habit of telling people informative details about your creations. Friends and customers will love it, better sales will prove it works and you’ll be providing a service people will remember and reward you for.
Your jewelry has a story…“Romance it” and share it with people!
Category: Jewelry Making
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I agree with this entirely -- when we tell people about TeachStreet, they usually like the idea right away, but when they hear the story about where the idea came from, they really seem to light up -- the inspiration/idea behind it was a 'Learn to Ride a Motorcycle' class that I took after purchasing a Scooter several years ago -- the process of finding the class was very old-school (in a nice way) -- I searched online, but found nothing, and eventually had to go into a store and find the flyer on their bulletin board. It's great that it worked out for me, but it was very hit-or-miss for the school. Hopefully we're building an easier-to-use and more effective means of advertising for small schools and teachers.
If you have feedback, please share it -- best of luck!
Dave
Hi Dave, thanks for your comment and info about the inspiration behind TeachStreet!