"Romancing The Stone"

How do you capture people’s interest in your jewelry? Do you wear it or use attractive displays and good lighting in sales presentations? Good ideas... but do these things make a personal connection between what you’ve made and other people?

Whether jewelry making is a hobby or your profession a story about your work will personalize it in people’s minds in many, beneficial ways!

Imagine sitting around a campfire telling someone about your work. Talk about the techniques you use, the procedures you employ and the way your designs evolve to their finished stage. People are interested in how your jewelry is made.

This marketing strategy is called “Romancing Your Work.” Inviting people into your creative process through interesting information paints a vivid picture of your work and "you" as an artist. Stories will define your jewelry and bring it to life! People respond when they’re engaged in this manner; sales become easier and long-term (customer) relationships and loyalties are built.

Someone who shows they love what they do and is excited about conveying this to others replaces the bland, one-dimensional salesperson. Using friendly, conversational narration explain how you work, share facts about your materials, the origins of your gems, what inspired a piece of work, or how you got started. These details will add layers of attraction that individualize your jewelry.

Develop the habit of sharing informative facts about your creations. Friends and customers will love it, better sales will prove it works and you’ll be providing a service people will remember and reward you for.

Your jewelry has a story…“Romance it” and share it with people!