Brand Strategy for Designers

Description

Clients hire you because they want to sell things. So, unless you can bring to the party at least a passing understanding of marketing, branding, and other principles of corporate sales, don’t be surprised if your clients go looking for someone who does. Fortunately, after a day in this workshop, led by Devin Liddell, Director of Brand Strategy for Phinney Bischoff Design House, you’ll be able to conduct a more-than-meaningful conversation on marketing with your clients as we cover: >The basic terminology and functions of marketing >The essentials of branding and positioning > Some simple ways to get into the heads and hearts of your clients' customers (and thus the heads and hearts of your clients).
Prerequisites: None

Schedule

This class was last taught May 02, 2008 to May 02, 2008

• Fri 9:00a.m.-4:00p.m.

Pricing Details

$265.00

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