Creating Brands: Developing the Marketing Plan

Description

What's the difference between a pound of Folger's Colombian and a pound of Starbuck's beans from the same country? About $12 and some very smart branding. In this one-day workshop, we'll help you uncover the strengths of your clients' or firms' brand that can bring in extra business and a premium price. We'll then take you through a step-by-step approach to writing a marketing plan, to help you identify the best ways communicate, promote, distribute, and price your products. Since we'll be starting at square one, this is an excellent course for designers, art directors, and writers who want to better understand the marketing underpinnings of their assignments, as well as marketing and communications staffers who would like to upgrade their branding and plan-writing knowledge.
Prerequisites: None

Schedule

This class was last taught on March 20, 2008

Pricing Details

$265

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