Business Essentials: The Perfect Creative Brief

Description

Almost every organization uses some sort of job start document or creative brief to get the ball rolling. Done poorly, they're a bland, confusing statement of what needs to be done. But done well, a creative brief can provide insights, keep the creative team locked on to the client's marketing strategy, and help get client buy-in. In this one-day workshop, Devin Liddell, brand strategist and copywriter for Phinney Bischoff Design House will cover: >How to do your homework before writing a brief >Should you write briefs solo, with the client, or with the creative team? >Proven formats to keep briefs brief, yet meaningful. >Using the brief to help present and sell creative work.
Prerequisites: None

Schedule

This class was last taught on March 20, 2008

Pricing Details

$265

Reviews write a review

Be the first to write a review!