Making Horses Thirsty—Email, Writing and Persuasive Design Tip

1 Tuesday March 31 9am–4pm Item 5611

What’s the secret of persuasion? You know the proverb: You can lead a horse to water, but you can’t make it drink. Don’t try to make the horse drink, try to make it thirsty. Discover practical tips that show you exactly how to create thirst when you. Write business e-mail that gets read and responded to; Master persuasive writing techniques to create thirst for your products, services, or yourself—in ads, proposals, recommendations, fliers, Web sites, and résumés; Create messages that clarify expectations and motivate action; and Design attractive, persuasive printed materials—tips on layout, typefaces, color, using pictures—even if all you have is a shoestring budget. You are invited to bring a sales, marketing, or writing project for use or for feedback during class. Fee includes a complete illustrated workbook of techniques

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