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At Dotcom Directions, LLC our Internet Education and Social Network Training Programs are primarily geared toward providing a redirection option to under privileged youth to get them off the street, Adult learners who are more comfortable learning in an informal environment and individuals going through any type of transitional living program, to provide them with another useful skill prior to re-entering into society. Our past groups have included but are not limited...

The sooner marketers realize this the sooner they’ll stop looking foolish: All the Web is a social media.  Always has been, always will be.  How have we used digital media — since the beginning? ICQ and instant messaging? E-mail?  Mobile SMS/texting?  SOCIALLY!  Yes, the Web is vastly easier for people to use today but the resulting hysteria finds marketers handcuffing themselves in faux “newness” rather than integrating digital strategies in meaningful ways.  Marketers claim ownership of social media and measurement are the problem — they can’t settle on either.  Here’s why: all media is social — all media is customer service, marketing, human resources, finance, product development, etc.  How to fix it?  Read on.   It’s not as difficult as you might think.
Recently, Fiona Swerdlow and her research team at Shop.org (the online division of the National Retail Federation) asked consumers, “What do you do on social media sites?” (Facebook, Twitter, Kaboodle, etc.)  I respect Fiona’s work and Shop.org but the results are patently useless in my humble opinion:
Judging from the results, social media appears to be on the path to becoming increasingly mainstream media. While there is much growth ahead yet, social media is by now woven into the lives of adults across age, sex, household income, marital and parental status, and region. And while much of that activity to date centers on...

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