Bob Sterry is a sales and marketing coach attuned to the needs and budgets of creative professionals and artists. His work is to help them to find more creative time by gaining control and certainty over their business.

He leads his clients through the not so painful process of understanding what a business or marketing plan really is, and helps them develop their own plans and the tools to execute them properly. In particular he knows the value of first listening long and hard to clients.

Bob has 25 years of sales and marketing experience to draw on, gained in New Jersey, NY Metro Area, Hong Kong, Massachusetts, California and Pacific NW, working for Varian, Hewlett Packard, Thermo Electron Corp. and others. Throughout all this time he provided the sales & marketing support to his successful singer-storyteller wife, Anne-Louise Sterry, before joining her as permanent partner in 2004.

He was a founding member of Anne-Louise Sterry and the Cascade Urban Cowboys, a cowboy wannabee band, sings tenor, is possibly the only person in the NW who can whistle, and play, classical, rock and jazz on the nose-flute with a straight face. He often appears with Anne-Louise in her shows, workshops and keynote addresses.