Up until 2.5 years ago, Bram Pitoyo had not considered ‘riding roller coasters’ to make a living too great of an idea. This all changed when Wild Alchemy, an account planning agency, inspired him to play in increasingly challenging ponds with likeminded, inspiring people.

Now he is an independent brand developer, typography/readability consultant and social media strategist who believes that a brand should sing killer choruses with an equally beautiful opus.

Among most other things, he writes about creative and technology events, identifies typefaces, and thinks about design, marketing and hackery.