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Robbin has over 25 years of traditional and online marketing experience. She has taught at the university level, and has consulted and worked for companies of all sizes including major corporations, such as AT&T Wireless. Robbin has in-depth knowledge of the Web and its strategic application to business. Her presentations are engaging, creative, informative and often humorous. Students always leave with low and no-cost strategies and tools they can put into practice immediately. She is comfortable presenting to small business owners, corporate groups, and anyone interested in entrepreneurship or reaching the small business market. She has been a SCORE volunteer counselor and instructor since 2003, advising small businesses on matters of marketing and the Internet.
As a creative, conceptual thinker and cross-pollinator, she enjoys integrating classical marketing principles with technology. Of particular interest is the combination of Web and wireless to build added-value services and provide integrated customer communications. Robbin has an MBA from Boston University and a BA in Economics from the State University of New York at Albany.
Qualifications
Education
- BA, Economics, SUNY Albany
- MBA, Boston University
Experience
Publications
- Robbin is the author of the acclaimed book "Social Persuasion: Making Sense of Social Media for Small Business" and host of the "Minding Your Business" radio program aired live on KKOL 1300AM on Saturdays from 1-2pm in Seattle.
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Great class, excellent teacher!
Hi Robbin, Thanks for a wonderful class on "Pricing for Profit". It has been a long time since I last...
– Nicolex -
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Robbin delivers A+ content w/ top professionalism
I asked Robbin to deliver a workshop on using social media for marketing a small business to my Meetup...
– Valerie Myers